The Business of Agriculture

The business of agriculture is the “capturing, packaging and marketing of sunlight, to receive solar dollars".  Whether your return is in dollars, pounds, euro, yen, franc, or renminbi, the principle still applies.

Only farmers enjoy the privilege of endlessly creating new solar currency. Mineral dollars are not renewable!  When well managed, a farm readily becomes a currency growth-place.  Think of it like this: farmers who create more effective ecosystem processes on their land end up producing more plants with more leaf area, and more leaf area means more sunlight is captured.  The more sunlight that is captured the more product there is to market, and the more new currency there is to receive back in return. It really is a virtuous circle!


This sequence of capturing, packaging and marketing sunlight is called the ‘Solar Production Chain to New Wealth', and there are just three
links in the chain:

    • Sunlight capturing occurs at the Resource Conversion Link
    • Packaging or converting the resource into a potentially salable product happens at the Product Conversion Link
    • The products created are then turned into money at the Marketing Link



For a much more detailed description of this important concept, go here.

Video Clip

To play Video Clip, just click once on the play icon. (If you have slow internet connection such as Satellite or dial up then you may need to press pause for a minute to allow streaming of clip for a continuous viewing)

Audio Clip

To play Audio Click, just click once on the play icon. (If you have slow internet connection such as Satellite or dial up then you may need to press pause for a minute to allow streaming of clip for continuous listening)




                              Return to Main menu                               Feedback and Comments